From Sci-Fi Hospital Commercials to Cinematic Canine Choirs

By: Tana Makmanee - Jul 31, 2014
Seeking to expand their market audience beyond traditional demographics, ads are turning to sci-fi campaigns to draw in more youthful viewers.

Referencing cult sci-fi movies like Star Wars and The Matrix, these campaigns utilize elements of pop culture to bring a contemporary appeal to traditionally lackluster features. A great way to revitalize traditional marketing tactics, these sci-fi ad techniques are using contemporary references to bring attention to completely unrelated areas of interest, sparking a sense of intrigue.

From galactic toy ads that feature Darth Vader to those that feature canine's humming galactic theme songs, these sci-fi campaigns reflect a turn toward more experimental marketing tactics, incorporating eclectic yet relatable references to draw in consumers on a deeper level.