'Space Classics' Concert Employs Star Trek Imagery to Draw Crowds
The 'Space Classics' concert will take place at the Entertainment Centre Theatre, where the Adelaide Symphony Orchestra will blow people's minds with John Williams classics.
Implications - Consumers are drawn to advertising that references pop culture because consumers feel validated when they understand the allusion. Companies looking to add an extra layer of cognitive engagement to their advertising may consider incorporating pop culture references.Stats for Sci-Fi Orchestra Advertising Trending: Older & Mild
Traction: 2,238 clicks in 162 w
Interest: 4 minutes Concept: Space Classics
Related: 64 examples / 49 photos
Segment: Males, 18-35 Comparison Set: 23 similar articles, including: punched remedy advertising, fierce rooftop photography, and image-inscribed mapvertising.