The Meo Telepizza ad campaign promotes the pizza ordering function on the remote control. It reads, "On your video on demand. It's not fiction." Yet in a way it will feel surreal, making the accompanying images of famous fictional motorcycles part of the delivery process appropriate.
Referencing 'TRON: Legacy,' 'Batman' and 'Ghost Rider,' the Meo Telepizza ad campaign will appeal to people who not only love pizza, but who also have a thing for sci-fi and fantasy. Clearly targeting a masculine audience, the Meo Telepizza ad campaign was conceived and executed by Mstf Partners, an ad agency based in Lisbon, Portugal. It was art directed by Ivo Purvis with creative direction by Susana Sequeira and Lourenço Thomáz. Frederico Vanzeller created the images.
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