These Surfers in Stormtrooper Suits Draw Attention to Movie Locations

By: Laura McQuarrie - Dec 22, 2015
References: prexamples
The Wye Valley and Forest of Dean are now using a fun Star Wars promotion to draw people to the area.

Now that it's been revealed that some of Star Wars: The Force Awakens was filmed in these regions, it's estimated that the area will rake in millions of dollars from tourism alone. In anticipation of this, the tourist board created a fun film featuring surfers in Stormtrooper wetsuits surfing down the Severn Bore.

The latest addition to the sci-fi franchise has provided plenty of opportunity for brands to create inventive in-store shopping displays, branded products, collaborations, as well as great publicity stunts like these to remind of special links that the film shares with the real world.