Dirk Bikkembergs' Latest Advertorial Embraces Repetition

By: Jana Pijak - Published: Jul 31, 2014 • References: bikkembergs &
The Dirk Bikkembergs Fall/Winter 2014 campaign celebrates sci-fi themed imagery. The label unveiled its latest advertorial that features model Josh Haywood. Josh is captured by ZATAC for the image series and outfitted by wardrobe stylist Flavia Galantini.

Flavia dresses her model muse in a range of streamlined and edgy pieces from the Dirk Bikkembergs Fall/Winter 2014 line with standouts that include its leather jackets, quilted vests and printed statement tees.

This ad campaign features cloned versions of its model star that are inspired by themes found in sci-fi films and literature. Josh poses with his replicas that are showcased in the same or opposing outfits as his own. This fun and futuristic campaign is reflective of its designer's aesthetic that is known for its youthful and edgy elements. Stats for Sci-Fi Clone Campaigns Trending: Older & Average
Research: 2,471 clicks in 94 w
Interest: 1.8 minutes
Concept: Dirk Bikkembergs
Related: 42 examples / 32 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: prim polaroid fashion campaigns, romantic automotive fashion campaigns, and subdued farmhouse fashion campaigns.