The Colab Timba Smits Campaign Marries Seduction, Rebellion and Fashion

By: Corinne Guirgis - Published: • References: colab.au & lifelounge.au
Sex meets sci-fi meets badass bikers in the strangely sensual Colab Timba Smits eyewear campaign. Colab, the designer Australian eyewear label, has infused its latest summer campaign with some not-so-subtle sexual innuendo to create a steamy and enticing photo series.

Lensed by photographer Jake Terrey, the artful campaign blends "lipsticked mouths, stretched out feline poses and strategically placed sunglasses" as a platform for drawing in customers, says LifeLounge. The decision to collaborate with graphic designer Timba Smits is a part of a greater pattern from the brand which involves collaborating with both emerging and established edgy artists who are considered hip.

The unusual campaign takes aesthetic risks with the story line, marrying retro designs with futuristic, sci-fi images. What's more is the unlikely setting of the shoot, which took place in a motorcycle studio and even used one of the bikes as a primary accessory. Stats for Sensual Sci-Fi Spectacles Trending: Older & Mild
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Concept: Colab Timba Smits
Related: 109 examples / 84 photos
Segment: Neutral, 18-55
Comparison Set: 40 similar articles, including: opulent old-school eyewear, packaging-infused interiors, and pink-hued beehives.