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This LEGO Star Wars Toys Ad Shows the Real Power of Darth Vader

By: Laura McQuarrie - Published: • References: adweek & designtaxi
Given that May 4th is unofficially known as Star Wars Day and the hugely successful LEGO movie recently made the toy blocks cool all over again, this LEGO Star Wars toy wins at combining two hot topics.

The LEGO ad is short, but its message comes through loud and clear. While the rest of the family is soundly asleep, Dad is up for a midnight snack and he’s being pretty considerate about being quiet so that he doesn’t wake up the rest of the house. He’s doing pretty good at sneaking around until he steps on a little Darth Vader LEGO holding a pointy laser and in that moment, Vader seems like the most evil toy in existence. Dad lets out a loud, pained yell and soon, he’s not only woken up his household, but all the neighboring ones too and maybe even some other houses in a galaxy far, far away. Stats for Galactic Toy Ads Trending: This Quarter & Warm
Traction: 363 clicks in 21 w
Interest: > 3 minutes
Concept: Galactic Toy Ads
Related: 96 examples / 74 photos
Segment: Males, 4-18
Comparison Set: 35 similar articles, including: customizable diy soda dispensers, recreated lego album covers, and playful paint chip pairings.