The NTT Docomo Darth Vader Ad Uses the Force to Sell Phones

By: Michael Hines - Published: Dec 13, 2010 • References: blogs.wsj & engadget
When Japanese cell phone company NTT DoCoMo lost out on the rights to sell the iPhone, they did the next best thing and hired Darth Vader to sell the Samsung Galaxy S. The NTT DoCoMo Darth Vader ads feature the famous Star Wars villain as the physical embodiment of the Galaxy S.

The NTT DoCoMo Darth Vader ad shows Darth Vader side-by-side with Galaxy S owners going everywhere from clubs to cafes. While the commercial is a little creepy at times, it is surprisingly effective. After all, who wouldn't want Darth Vader by their side at all times? Stats for Intergalactic Villain Ads Trending: Older & Chilly
Research: 1,578 clicks in 284 w
Interest: 4 minutes
Concept: NTT DoCoMo Darth Vader
Related: 56 examples / 43 photos
Segment: Males, 12-55
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