When Japanese cell phone company NTT DoCoMo lost out on the rights to sell the iPhone, they did the next best thing and hired Darth Vader to sell the Samsung Galaxy S. The NTT DoCoMo Darth Vader ads feature the famous Star Wars villain as the physical embodiment of the Galaxy S.
The NTT DoCoMo Darth Vader ad shows Darth Vader side-by-side with Galaxy S owners going everywhere from clubs to cafes. While the commercial is a little creepy at times, it is surprisingly effective. After all, who wouldn't want Darth Vader by their side at all times?
What Makes This Trend Stand Out
- Mobile Phone Advertising
- Opportunity for other mobile phone companies to use popular characters to promote their products.
- Celebrity Endorsements
- Possibility for brands to employ famous characters or personalities to enhance their marketing campaigns.
- Emotional Marketing
- Chance for companies to evoke strong emotions in consumers by associating their products with iconic figures.
Sectors Adopting This
- Telecommunications
- Potential for telecom companies to explore creative advertising strategies to engage customers.
- Entertainment
- Opportunity for entertainment companies to collaborate with brands for unique promotional campaigns using popular characters.
- Consumer Electronics
- Potential for consumer electronics brands to leverage nostalgia and fandom to attract customers.
