The 22-year-old singer Rita Ora is the star of the Material Girl Fall 2013 ad campaign. Previously, Kelly Osbourne and Taylor Momsen fronted Madonna's teen label Material Girl; Rita Ora, with her interesting personality, was a natural next step.

For this ad campaign, Rita Ora wandered in London like a tourist. She posed at London sites such as Buckingham Palace, Big Ben, Piccadilly Circus and the London Eye. In one of the shots, Ora has a military jacket on her shoulders while she carries a flag in another one.

Rita Ora explained what material girl means to her as confidence, belief and inspiration, as well as freedom to really express yourself. She specified how thrilled she is to be handpicked by Madonna and her daughter Lola.