While their women's fashion campaign featured a host of professional models queuing up, Prada opted for two young brothers who are still in school and who have never modeled before for the Prada Menswear Spring/Summer 2009 ad campaign.
Famed designer and photographer Hedi Slimane captured Louis Simonon and Claude Simonon, who are the sons of The Clash guitarist Paul Simonon, in the black and white ad campaign.
Prada explained that the brothers were photographed “in moments of reflection and introspection. It is a symbolic yet understated approach to desire in men’s wear; a new classicism with a rebel edge."
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