First it began with androgynous looks, then it moved towards men wearing womenswear and now the Saint Laurent SS13 ad campaign sees a female model rocking menswear. In place of past Saint Laurent boys including Morris Pendlebury, Dan Rumpf and Andrew Jones, model Saskia de Brauw was cast as the latest face of the dapper brand. Although it is undeniable that she has a femininity about her, the team has managed to give her a convincing male persona.
The Saint Laurent SS13 ad campaign was lensed by the French fashion designer and creative director Hedi Slimane himself. Shot entirely in black and white, the images complement the vintage rock-inspired outfits. With a Brit boy attitude, the Dutch beauty is a perfect fit for the label.
Stats for Female-Clad Menswear Ads
Trending: Older & Warm
Research: 7,198 clicks in 178 w
Interest: 2.6 minutes
Concept: Saint Laurent SS13
Related: 87 examples / 67 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: soviet-inspired winter wear, sensationally studded ads, and sophisticated prepster catalogs.
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