Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness

By: Vincent Salera - Published: Mar 8, 2009 • References: coloribus
The last time I got so choked up without notice was the ending of the Tim Burton movie "Big Fish." This ad for Coca-Cola is very heartwarming; it’s a true story of a 102-year-old man traveling to meet the youngest addition to his family.

As he says, "Don’t waste time with nonsense, there’s plenty of it,and go find what makes you happy while you can." Now those are words to live by. The memorable commercial was created by advertising agency McCann Erickson Madrid with creative direction by Leandro Raposo Raquel Martinez and Monica Moro. Stats for True-Life Ad Campaigns Trending: Older & Average
Research: 5,428 clicks in 377 w
Interest: > 3 minutes
Concept: True-Life Ad Campaigns
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
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