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Alcohol Delusion Ads Edit
The Beer Goggles Effect by Ibrew-Coopers Beer

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Alcohol Delusion Ads
The Beer Goggles Effect by Ibrew-Coopers Beer
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Beer Delusion Ads - The Beer Goggles Effect By Ibrew-Coopers Beer
The Beer Goggles Effect by Ibrew-Coopers Beer
 Published: May 8, 09
Comments: 1 Views: 5,398

We all know stories of the morning after the night out. Sometimes bitter experience has taught you that alcohol intake can delude the way in which you see the other sex. After a couple of beers, the guy in the bar suddenly looks a lot more handsome than earlier. How is that possible?

This campaign for the Ibrew-Coopers Beer plays on the notion of the actual mathematical equation of beer delusion called the Beer Goggles effect.

The Coopers Premium Light beer is low in alcohol, and claims to have the same low effect on your goggles, literally making the object of your desire look 20 years younger. Absolutely hilarious advertising!

References:  cyanatrendland

Filed In:  branding,  drinking,  life,  lifestyle,  marketing,  print,  romance






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FOUR WAYS TO REACT: vote, favorite, add more examples of Alcohol Delusion Ads or comment about The Beer Goggles Effect by Ibrew-Coopers Beer.

Andrew Robichaud on May 8, 09  1,066 Trends   326 Comments
I'm not sure whether the half and half works for me. Maybe a beer goggle prescription is in order.
Andrew Robichaud on May 8, 09  1,066 Trends   326 Comments 0


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