Pepsinnovation - Diet Pepsi Max Wakes up NYC, the Web (VIDEO)

“Wake up people.” Glowing brightly in centre of Times Square, Pepsi’s latest product is blazing for attention. Diet Pepsi Max has ginseng and even more caffeine (46 mg) than the original cola.

Officially, Diet Pepsi Max has been around since June 1, 2007, but it hasn’t become mainstream in the rest of the world yet. Incredibly, the site, www.WakeUpPeople.com has only been live for 56 days ,but it’s had 1,460,997,627 “yawns.” Send a customized Yawn-o-Gram to friends, view the photo gallery of people yawning

To beat rivals in the ever-competitive soda market, Pepsi’s newest beverage is not only calorie-free and stimulating, but its offers the added benefit of ginseng, a natural energy booster.

Check out some more Pepsinnovation:

Diet Coke Plus - Coca Cola to Launch Vitamins Enhanced Soda

Next month, Coca Cola will officially launch Diet Coke Plus (announced in December). The drink is actually going to be similar to the current Diet Coke, but it will be fortified with vitamins and minerals, meaning that people will have even more of a reason for diet than just wanting to cut down on … [More]

Gigantic Pepsi Beach Ball Gets Tossed Around the World (VIDEO)

Wouldn’t the world be perfect if everyone was happy and bouncing a giant Pepsi beach ball all around the world?  Pepsi would like you to think so in this relatively creative ad.  Check it out. [More]

$100,000 Jeweled Pepsi Can - Bling Bling Boring

Looking to add a little luxury to your Pepsi?  Now you can with a $100,000 jewel studded Pepsi can.  The only dealio is that you have to win it.  The can is trimmed with 300 diamonds, 100 saphires and 100 rubies.  Oh… And it’s ugly. This trend of luxutizing products for press is something we’ve c… [More]

Interactive Pepsi Transit Ads

BBDO has created a clever transit ad that has a functional headphone jack embedded in it. If you plug in your headphones you can hear various samples of music available through pepsiaccess.ca. You can catch a glimpse of these posters and the sample the 12 songs in Toronto and Vancouver until the end… [More]