The print campaign for Effen Vodka certainly utilizes its brand name in a salacious manner. There are many places you can enjoy a vodka beverage, but there are specific places that you can take in the pleasure of an 'Effen' vodka.
As the print campaign says, "There's nothing more satisfying than Effen on a plane." Other enjoyable locations included in their print campaign is the penthouse and the ski lodge. There's no mention of the bedroom, but I guess Effen in the bedroom is just plain silly.
Stats for Mile High Club Drink Ads
Trending: Older & Warm
Research: 7,656 clicks in 320 w
Interest: 4 minutes
Concept: Effen Vodka
Related: 25 examples / 19 photos
Segment: Males, 12-55
Comparison Set: 9 similar articles, including: porta potty advertising, poorly placed advertising, and google billboards.
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