Japan Coca-Cola's Georgia Max Canned Coffee is a power beverage, a fact reflected in their advertising campaign.
The can-head power executive bounding across print media to his destination as an onlooker in the human racecar events ads and game shows Georgia Max Coffee promotions are targeted to a young, hip, energetic audience.
Despite my inability to understand the spoken language, the message is loud, clear, funny and compelling.
Implications - The current Max advertisements are placed all over Tokyo's Shibuya Station where hundreds of people walk past it every day. When translated to English, the poster reads "totally super sweet coffee [that] gives you energy to the MAX."
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