The Coke Zero Facial Profiler might be the first social network marketing tactic that I am a fan of. The idea is to link up your Facebook account with Coke Zero in order to find your twin… playing off the fact that Coke Zero stole the identity of Coke.
A marketing scheme, sure, but a pretty clever one, I must admit. I don’t know if it will get me to switch from Coke to Coke Zero, but who can resist finding their twin? Check out more on the Coke Zero Facial Profiler at the link below.