Never mind scratch & sniff, how about scratch and drink?
Bottles of Rubbel Sexy Lager has been banned from sale in the UK. Why? Well they featured a picture of a woman with a removable swimsuit on the label. Drinkers could scratch her clothes off to leave her naked.
The Portman Group - which regulates the Alcohol industry - ruled the name of the drink and the scantily-clad model could lead drinkers to associate the product with sexual success.
Scratch & Strip Label
More Stats +/-
Top 35 Alcohol Trends in February
Boldly Blended Wines
Folding Infant Bathing Systems
Thai Chicken Sandwiches