Rockstar

Sexy Beer Banned from Shelves

By: Cowbag - Published: Apr 25, 2007 • References: portman-group.org.uk
Never mind scratch & sniff, how about scratch and drink?

Bottles of Rubbel Sexy Lager has been banned from sale in the UK. Why? Well they featured a picture of a woman with a removable swimsuit on the label. Drinkers could scratch her clothes off to leave her naked.

The Portman Group - which regulates the Alcohol industry - ruled the name of the drink and the scantily-clad model could lead drinkers to associate the product with sexual success. Stats for Scratch & Strip Label Trending: Older & Buzzing
Research: 11,149 clicks in 474 w
Interest: 4 minutes
Concept: Scratch & Strip Label
Related: 61 examples / 47 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: programmable light platform, exclusive agent rewards, and celtic yoga retreats.