Considering the strong connection between scent and memory, scented advertising is becoming a more and more popular method to market products.
Promoting an increase in interaction between a consumer and the product being sold, businesses are using this form of advertising to reach out to broader target markets, in hopes to capture more people's attention by provoking their senses.
In turn, products become more memorable after being advertised through this form of scented advertising, maintaining a lasting impression in viewers' (and sniffers') minds. Be it scratch-and-sniff print ads or smelly e-books, it's undeniable that these scented advertising works are an innovative way to promote in the ad world.
Stats for 13 Scented Advertising Wonders
Trending: Older & Warm
Research: 4,548 clicks in 252 w
Interest: 3.4 minutes
Related: 60 examples / 46 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: scandalous scented invitations, scratch & strip label, and scentvertising.
13 Scented Advertising Wonders
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By: Kayla Colanardi - Published: Jul 27, 2011