Coke Ireland Launches Online Virtual City With

By: Rose Nazarali - Published:   Updated: Mar 24 2011 • References: bebo &
Residents of Cork, Galway, Dublin and Belfast have the opportunity to go online on and search their virtual cities for prizes.

Hunters can wander around their virtual city and interact with people following clues and hints on where their next prize could be.

Prizes include Coke posters, cellphone credits and Nintendo Wiis. Stats for Virtual Scavenger Hunts Trending: Older & Mild
Traction: 4,643 clicks in 301 w
Interest: 4 minutes
Concept: Virtual Scavenger Hunts
Related: 26 examples / 20 photos
Segment: Neutral, 18-35
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