Campaign Claims Diet Pepsi Keeps You Paper Thin

By: Vincent Salera - Published: Feb 28, 2009 • References: adsoftheworld
This ad for Diet Pepsi shows you how thin you can be by drinking their brand of diet soda by showing a pool and a diving board with a Smurf-sized splash. If people drinking Diet Pepsi are this thin, they may want to consider drinking the regular Pepsi--the sugar and calories can do them some good.

The ad was created by advertising agency JWT, Mumbai, India with creative direction by Tista Sen, Shammsunder Gooud and Shammsunder Gooud. Stats for Anorexia-Approved Soda Ads Trending: Older & Mild
Research: 5,565 clicks in 378 w
Interest: 4 minutes
Concept: Anorexia-Approved Soda Ads
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: movies about diet books, vinegar for weight loss, and soft drink adbusting.