Campaign Claims Diet Pepsi Keeps You Paper Thin

This ad for Diet Pepsi shows you how thin you can be by drinking their brand of diet soda by showing a pool and a diving board with a Smurf-sized splash. If people drinking Diet Pepsi are this thin, they may want to consider drinking the regular Pepsi--the sugar and calories can do them some good.

The ad was created by advertising agency JWT, Mumbai, India with creative direction by Tista Sen, Shammsunder Gooud and Shammsunder Gooud.