Coca-Cola M5 Visual Rebranding Project
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COCA-COLA M5 VISUAL REBRANDING PROJECT
Published: Jan 2, 2006 Updated: Apr 1 2011 • References: coolhunting
Coca-Cola is now focused on design, and recently commissioned The Designers Republic (UK), Lobo (Brazil), MK12 (USA), Rex and Tennant McKay (South Africa), and Caviar (Japan) to provide unique new bottle designs. The project, named M5, is based on a visual rebranding project targeting young stylish consumers.