Coca-Cola is now focused on design, and recently commissioned The Designers Republic (UK), Lobo (Brazil), MK12 (USA), Rex and Tennant McKay (South Africa), and Caviar (Japan) to provide unique new bottle designs. The project, named M5, is based on a visual rebranding project targeting young stylish consumers.
Implications - Even the oldest, most iconic brands have to reinvent every once in awhile, resulting in frequent visual re-branding initiatives. Whether it springs from the hope of reaching a new demographic or simply is an attempt to revamp the company according to modern times, a visual re-branding is often necessary and almost always well received by loyal fans of a brand's products.
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Concept: Coca-Cola M5 Visual Rebranding Project
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Segment: Neutral, 18-35
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Coca-Cola M5 Visual Rebranding Project
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