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Coca-Cola M5 Visual Rebranding Project

By: Jeremy Gutsche - Published:   Updated: Apr 1 2011 • References: coolhunting
Coca-Cola is now focused on design, and recently commissioned The Designers Republic (UK), Lobo (Brazil), MK12 (USA), Rex and Tennant McKay (South Africa), and Caviar (Japan) to provide unique new bottle designs. The project, named M5, is based on a visual rebranding project targeting young stylish consumers. Stats for Coca-Cola M5 Visual Rebranding Project Trending: Older & Warm
Traction: 7,157 clicks in 467 w
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Concept: Coca-Cola M5 Visual Rebranding Project
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Segment: Neutral, 18-35
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