The Paris Hilton ‘Devassa Bem Loura’ beer ad is making huge waves. No stranger to selling her sexuality, as she donned a bikini for Carl’s Jr. Burgers, she’s now utilizing it for Brazilian beer. In the ad, the heiress is wearing a clingy black minidress as she dances around with her beer in front of a photographer, then in front of the whole community.
This ad is actually pretty tame in comparison to her other works in front of the camera, yet Brazil has found the ad far too sensual. Three investigations found that it encouraged excessive consumption, and that it was sexist and disrespectful to women. I find that ironic considering it’s a beer commercial and it was Brazil who found the ad distasteful. You be the judge and check out the commercial yourself.
Heiress Beer Ads
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