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Entertainment Weekly to Feature CBS and Pepsi Video Ads

By: Rose Nazarali - Published: • References: ew & dvice
Print publication Entertainment Weekly is taking advertising to a whole new level as they will be featuring advertisements on their pages with audio and video components.

The ads in question are from television network CBS and popular beverage, Pepsi. The advertisements will be played on ultra thin video players embedded into the glossy pages and readers will find themselves face-to-face to with stars from their favorite CBS shows.

Entertainment Weekly will begin featuring these video ads in issues beginning next month.

Additional image source:

Financial Times | PSFK Stats for Video Print Ads Trending: Older & Average
Traction: 3,518 clicks in 264 w
Interest: > 3 minutes
Concept: Video Print Ads
Related: 44 examples / 34 photos
Segment: Males, 12-55
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