Stella Artois Creates a Vintage-Inspired Drink Campaign

By: Rachel Bowman - Published: Aug 20, 2009   Updated: Aug 3 2011 • References: setediasete.blogspot and notcot.org
I think the resurgence of all things 1960s--from hair to clothes to advertisements--should be called the “Mad Men” phenomenon, and these ads from Stella Artois certainly show that.

The retro looking Stella Artois beer ads include a big-haired lady, a man and his vintage ride, and of course, beer. Even the font and color choices make these ads look like they stepped right out of the 1960s. Cool to see more vintage revivals!

Implications - In the last few years, Generation Y has placed an increased premium on styles and tropes of the past. A company can capitalize on this by featuring marketing that directly references their early days in business. By showing consumers their "vintage" history, the company humanizes itself and appeals to the desire for retro designs.