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Search our database of 459,692 cutting edge ideas.

41 Wonderous Heineken Innovations

From Boozin' Social Media Stunts to Illuminating Beer Bottles

— December 31, 2011 — Lifestyle
It seems as if the famous Dutch beer brand has been around since the beginning of booze, as it's safe to say even non-drinkers can think at least of one of the hilarious or pure genius Heineken innovations.

The pale lager pros have cornered the market on consumer captivation as their product placement percentages have skyrocketed with their starred-logo showing up on everything from jewelry to concert stages. Their commercials always guarantee a liquor-filled laugh and their packaging concepts consistently feature a simplicity that has become synonymous with the brand.

There's something about the straight-forward branding of the Heineken innovations, with the added infusion of humor, that makes you want their cool, crisp campaigning to keep on coming.
5.8
Score
Popularity
Activity
Freshness
40
Guyvention Ale Ads
Guyvention Ale Ads
'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous
<
39
Spontaneously Romantic Beer Ads
Spontaneously Romantic Beer Ads
The Heineken: the Perfect Date Commercial is a Fun Fest
<
38
Socially Integrated Beer Ads
Socially Integrated Beer Ads
The 'Heineken Messenger' Joins Growing Social Networks
<
37
Motion-Sensitive Mirrors
Motion-Sensitive Mirrors
The Heineken Interactive Mirrors Are a Hit for Any Party
<
36
21st Century Beerbots
21st Century Beerbots
Heineken Bot Could Become Man's New Best Friend
<
35
Booze-Branded Holidecor
Booze-Branded Holidecor
The Heineken Social Tree Will Change Modern Christmas
<
34
Brewski Baubles
Brewski Baubles
The Heineken Good Wood Jewelry Makes Getting a Frosty One Glamorous
<
33
Heineken Uses Geoblogging
Heineken Uses Geoblogging
Virtually Stalk Beer Delivery Men
<
32
City Life Liquor Cans
City Life Liquor Cans
The Heineken Limited Edition Beer Bottles Show Off Landscape and Spark
<
31
Rocking NYC Billboards
Rocking NYC Billboards
Heineken Light's 'Occasionally Perfect' Billboard Literally Rocks
<
30
Heineken High Tops
Heineken High Tops
The Gourmet and Heineken Quattro C is Pilsner Posh
<
29
Beer More Important Than Cheating Girlfriends
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
<
28
Tiny Take-Anywhere Kegs
Tiny Take-Anywhere Kegs
‘Tapje' Keg Allows Consumers to Drink Draft Beer at Home
<
27
Crowdsourcing Design Duos
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
<
26
Sportstyle Lounges
Sportstyle Lounges
VIPseating Sports Ball Chairs
<
25
Corkscrews Instead of Crosses?
Corkscrews Instead of Crosses?
Heineken's Controvercial 'Fresher World' Campaign
<
24
Illuminating Beer Bottles
Illuminating Beer Bottles
Heineken Puts the Spotlight on New Beer Bottles
<
23
Sleek Sophisticated Beer Bottles
Sleek Sophisticated Beer Bottles
Julien Muller's Heineken Concept Classes Things Up
<
22
Men Acting Like Girls for Beer
Men Acting Like Girls for Beer
Heineken Walk-In Fridge Incites Girlie Giddiness
<
21
Guerilla Marketing Trickery
Guerilla Marketing Trickery
Heineken Marketing Stunt Fools Italian Consumers
<
20
Beer Bottle Christmas Trees
Beer Bottle Christmas Trees
Heineken Builds 1000 Bottle Tree, I Weep Tears of Joy
<
19
Freakish Facial Hair Beer Ads
Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
<
18
Dutch Booze Shoes
Dutch Booze Shoes
The Reebok Pump Lite Heineken Will Make You a True Bar Star
<
17
I-Spy Alcohol Ads
I-Spy Alcohol Ads
The Heineken Camouflage Ads are Hidden Entertainment
<
16
Beer Bottle Bricks
Beer Bottle Bricks
The Heineken Wobo is a Booze Bottle That can Also be Used for Building
<
15
Disco Beer Dispensers
Disco Beer Dispensers
Heineken Mirrored Globe Keg Will Start Any Dance Party Off Right
<
14
Beer-Inspired Bar Games
Beer-Inspired Bar Games
The Heineken Foosball Table Will Generate Envy Among Soccer & Beer Fans
<
13
BOOzevertising
BOOzevertising
Halloween Themed Beer Ads
<
12
Buddhist Beer Bottle Architecture
Buddhist Beer Bottle Architecture
Monks Build Heineken Temple
<
11
Beer Bottle Hygiene
Beer Bottle Hygiene
'New Soap, Old Bottle' Turns Your Empties Into Eco Dispensers
<
10
Dutch Brewery Baseball Caps
Dutch Brewery Baseball Caps
The Heineken100 Blackout New Era Snapback Shows More Than Just Beer
<
9
Beer Bottle Landmarks
Beer Bottle Landmarks
Heineken Colosseum Replica From Recycled Packaging
<
8
Customized Party Beers
Customized Party Beers
The Design Your Own Heineken' Six-Pack App
<
7
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
<
6
Intoxicating 'Star Wars' Tributes
Intoxicating 'Star Wars' Tributes
The 'Beer2D2' Heineken R2-D2 by Lockwasher Rocks
<
5
Imaginative Alcoholic Ads
Imaginative Alcoholic Ads
Creative Campaigns to Make Booze Irresistible
<
4
Personalized Cake Celebrations
Personalized Cake Celebrations
10 Impressive Customized Baked Creations
<
3
Beeriffic T-Shirt Packaging
Beeriffic T-Shirt Packaging
The Heineken x UNION x Freshness T-Shirt Comes in its Own Six-Pack
<
2
Boozin' Social Media Stunts
Boozin' Social Media Stunts
Heineken Bluetooth Bottle Opener Creates a Facebook Event for You
<
1
Portable Draught Kegs
Portable Draught Kegs
Heineken Brings You 5 Litres Of Fun
<