It seems as if the famous Dutch beer brand has been around since the beginning of booze, as it's safe to say even non-drinkers can think at least of one of the hilarious or pure genius Heineken innovations.
The pale lager pros have cornered the market on consumer captivation as their product placement percentages have skyrocketed with their starred-logo showing up on everything from jewelry to concert stages. Their commercials always guarantee a liquor-filled laugh and their packaging concepts consistently feature a simplicity that has become synonymous with the brand.
There's something about the straight-forward branding of the Heineken innovations, with the added infusion of humor, that makes you want their cool, crisp campaigning to keep on coming.
Stats for 41 Wonderous Heineken Innovations
Trending: Older & Warm
Research: 13,913 clicks in 229 w
Interest: 3.2 minutes
Related: 261 examples / 201 photos
Segment: Males, 18-55+
Comparison Set: 96 similar articles, including: boozin' social media stunts, imaginative alcoholic ads, and portable draught kegs.
41 Wonderous Heineken Innovations
More Stats +/-
Imaginative Alcoholic Ads
Boozin' Social Media Stunts
Portable Draught Kegs
Beeriffic T-Shirt Packaging
Guerilla Marketing Trickery
From Boozin' Social Media Stunts to Illuminating Beer Bottles
By: Regan Canie - Published: Dec 31, 2011