Heineken has yet again tapped into the social media world with the Heineken Bluetooth Bottle Opener.
The bottle opener is absolutely unique to its kind. When used, it connects to the opener's Facebook account and creates a Heineken drinking party event. The Facebook connection then invites all the Facebook friends in the location. Of course, to create competition among Heineken Bluetooth Bottle Opener users, the opener who gets the most attending RSVPs will receive a free case of Heineken for the weekend.
The bottle opener is part of Heineken's 'The Invite' campaign. Offering you an excuse to throw a party without having to spread the word, Heineken has managed to tap into the social media world with a simple idea that will grab the attention of party animals.
Stats for Boozin' Social Media Stunts
Trending: Older & Buzzing
Research: 28,242 clicks in 257 w
Interest: 4 minutes
Concept: Heineken Bluetooth Bottle Opener
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: imaginative alcoholic ads, wordless logos, and 10 heineken innovations.
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