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The Gourmet and Heineken Quattro C is Pilsner Posh

By: Brian G Randles - Published: • References: gourmetinyourface & highsnobiety
The super sneaker stylists at Gourmet have teamed up with Heineken to create the cheers-worthy Quattro C high top sneaker. If the Heineken High Tops are just a small taste of what happens when Italian and Dutch companies join forces, then I say let's start eating spaghetti out of wooden shoes and see how far we can ride this train.

The design of the shoe is a result of inspirational research. The Heineken high tops have a brushed cotton canvas which tell "the story of the wheat and organic materials used to make the beer." Sounds tasty. Stats for Heineken High Tops Trending: Older & Mild
Traction: 4,961 clicks in 208 w
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Concept: Heineken High Tops
Related: 48 examples / 37 photos
Segment: Males, 12-35
Comparison Set: 18 similar articles, including: intoxicating 'star wars' tributes, portable draught kegs, and 10 heineken innovations.