The Heineken x UNION x Freshness T-Shirt Comes in its Own Six-Pack

By: Jason Soy - Published: May 22, 2011 • References: freshnessmag
The Heineken x UNION x Freshness T-shirt will have you reaching for a bottle and throwing on a new tee. The three collaborators are offering these one-of-a-kind shirts to kick start summer off properly, but it's the unique packaging that's got people clamoring to get their hands on these things.

Each shirt is carefully shrink-wrapped and packaged in the shape of the brewery's trademark beer bottle and then sold in six-pack boxes. The undercover beer shirts come in varieties of black and gray and, from a far enough distance, you can actually mistake these things for real beer.

If you're looking to get your hands on a Heineken x UNION x Freshness T-shirt, your best bet is knowing someone in the Heineken 100, since only 100 of these creative clothing creations are being produced for its members. They don't all need six T-shirts now, do they? Stats for Beeriffic T-Shirt Packaging Trending: Older & Buzzing
Research: 22,635 clicks in 261 w
Interest: 4 minutes
Concept: Heineken X UNION X Freshness T-Shirt
Related: 52 examples / 40 photos
Segment: Males, 18-55
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