Superstar

From Sakura-Inspired Burgers to Blooming Message Pads

By: Laura McQuarrie - Published: Mar 29, 2014
As well as the many festivals that formally celebrate the start of sakura season in Japan, cherry blossom products also contribute to the festivities.

Watching for the appearance of cherry blossoms in Japan is a tradition that’s been upheld for centuries and it’s a particularly meaningful one too. Aside from the possibilities for new life and regrowth that spring actually brings, the sakura trees blossom around the end of the Japanese school year, symbolic of the fresh, new beginning students will get for the next year. One Japanese product that interprets this freshness quite literally is pink petal-shaped cherry blossom soap.

Although cherry blossom-inspired products are not always this poetic, after what’s been a very long winter this year, big name brands like McDonald’s, Starbucks and Häagen-Dazs introduced burgers, beverages, cups and ice creams to celebrate the arrival of spring.