PBR x Entenmann's Collab Shares a T-Shirt, Tote & Donuts
Laura McQuarrie — May 17, 2021 — Marketing
References: store.pabstblueribbon & foodandwine
The PBR x Entenmann's Tee explores the pairing of hard coffee and donuts and this newly announced partnership is described by the brands as "disruptive deliciousness at its finest, upsetting age-old traditions at brunch, desert, afternoon tea and beyond." The unlikely brand collaboration is being celebrated with a limited-edition merch box that contains a t-shirt, a tote bag and a free sleeve of Entenmann's donuts. Donut lovers will delight in the fact that the box is styled to look like a box of donuts, rather than a regular clothing box.
Although the box doesn't come with a can of PBR Hard Coffee, the association created between the brands will have coffee and donut lovers eager to remedy that for themselves.
Image Credit: Ryan Duffy
Although the box doesn't come with a can of PBR Hard Coffee, the association created between the brands will have coffee and donut lovers eager to remedy that for themselves.
Image Credit: Ryan Duffy
Trend Themes
1. Unlikely Brand Collaborations - The PBR x Entenmann's partnership showcases how collaborations can create new and unique products and experiences.
2. Branded Merchandise Boxes - The limited-edition merchandise box styled like a box of donuts gives brands the opportunity to create memorable unboxing experiences.
3. Disruptive Food Pairings - The combination of PBR Hard Coffee and Entenmann's donuts challenges traditional food and beverage pairings and offers new possibilities for innovation.
Industry Implications
1. Food and Beverage - The PBR x Entenmann's collab shows the potential for unexpected and tasty food and beverage combinations, opening up possibilities for innovation in this industry.
2. Fashion and Clothing - The bakery-inspired t-shirt box demonstrates how fashion and clothing brands can partner with food and beverage companies to create unique items and experiences for customers.
3. Marketing and Advertising - The PBR x Entenmann's partnership illustrates the power of creative and disruptive marketing and advertising techniques, as well as the potential for cross-promotion and collaboration.
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