Leading with "The handlebar moustache, it's not right for every occasion," the ad shows audiences just where this freaky facial hair is acceptable, and ends with "There are some things better saved for the right occasion, but then they make those occasions even righter. It's like under every handlebar moustache, there's a little Heineken Light!" Brilliance in a bottle -- I could definitely use a Heineken!
Implications - In the world of social media and blogging, the impact of television commercials is decreasing. As a result, marketing companies are catering advertisements to the viral video age by infusing advertisements with hilarious, outrageous shorelines that are captivating and worthy of re-posting.