The Heineken interactive mirrors were a big hit at a recent event in Milan as people gathered around to make their own designs on the glass surfaces. These mirrors do more than just show your reflection.
The Heineken interactive mirrors allowed people to create light art with their body as they jumped and jived to the upbeat music. As each person moved with the music, the mirror picked up his or her movements and the mirror lit up with fluorescent light. Funky shapes were made along with a programmed star that lit up each time specific movements were combined. This was a great new gadget for people to interact with a Heineken product while consuming it at the same time.
The Heineken interactive mirrors really did light up the dance floor.
Stats for Motion-Sensitive Mirrors
Trending: Older & Mild
Research: 2,438 clicks in 263 w
Interest: > 3 minutes
Concept: Heineken Interactive Mirrors
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Segment: Females, 18-55
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