The 'Heineken Messenger' Joins Growing Social Networks

By: Kamal Musharbash - Published: Jan 13, 2011   Updated: Mar 21 2011 • References: heineken & ibelieveinadv
Recently, Amsterdam-based advertising agency TBWA\NEBOKO released a simple campaign for Heineken called the 'Heineken Messenger,' promoting the beer company's latest endeavor.

The caption reads "Social Networking Since 1873," and in all honesty, it is a true indication that social networking has been alive for decades, but just not as quick instantaneous as it is today. The 'Heineken Messenger' app promises to please and ease messaging capabilities.

Implications - Social networking is no longer optional for large brands -- it's a must. As such, companies who are late to the game or who want to appeal to the new generation of social influencers are producing ads that flaunt their social media savvy.

Heineken has done an impeccable job about aligning their brand and product to social interaction, engagement and fun with this campaign. Stats for Socially Integrated Beer Ads Trending: Older & Average
Research: 2,224 clicks in 280 w
Interest: 4 minutes
Concept: Heineken Messenger
Related: 35 examples / 27 photos
Segment: Males, 18-55
Comparison Set: 13 similar articles, including: guerilla marketing trickery, portable draught kegs, and intoxicating 'star wars' tributes.