The 'Heineken Messenger' Joins Growing Social Networks

By: Kamal Musharbash - Published:   Updated: Mar 21 2011 • References: heineken & ibelieveinadv
Recently, Amsterdam-based advertising agency TBWA\NEBOKO released a simple campaign for Heineken called the 'Heineken Messenger,' promoting the beer company's latest endeavor.

The caption reads "Social Networking Since 1873," and in all honesty, it is a true indication that social networking has been alive for decades, but just not as quick instantaneous as it is today. The 'Heineken Messenger' app promises to please and ease messaging capabilities. Stats for Socially Integrated Beer Ads Trending: Older & Average
Traction: 2,146 clicks in 204 w
Interest: 4 minutes
Concept: Heineken Messenger
Related: 35 examples / 27 photos
Segment: Males, 18-55
Comparison Set: 13 similar articles, including: guerilla marketing trickery, portable draught kegs, and intoxicating 'star wars' tributes.