'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous

By: Allison Love - Published: Aug 4, 2010 • References: heineken & coloribus
'The Tube' commercial is a hilarious ad that promotes Heineken in a very unusual and innovative way. The commercial features a guy and his friends having a barbecue in his lawn, however you don't see them until the final scene.

The commercial begins with shots of a tube running throughout a house, through the babies room, kitchen, hallways, etc. The tube keeps making a weird noise as the camera flashes on it throughout the commercial. In the end, the tube goes outside and provides the hardworking barbecuers with a cold Heineken. 'The Tube' commercial surely makes me feel inventive! Stats for Guyvention Ale Ads Trending: Older & Chilly
Research: 1,522 clicks in 302 w
Interest: 4 minutes
Concept: The Tube Commercial
Related: 64 examples / 49 photos
Segment: Males, 18-35
Comparison Set: 23 similar articles, including: intoxicating 'star wars' tributes, guerilla marketing trickery, and brewski baubles.