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Clever ad agencies won't let a holiday like Halloween go unnoticed, and like the print campaigns in the gallery prove, Halloween is no exception.

Halloween is as much fun for adults as it is for children, except instead of trick or treating, we're sipping on witch's brewskies and spiked cauldron punch.

As companies like Heineken and Guinness prove with their ads above, Halloween is as good a time as any to market their products!

Implications - Companies can reach new customers and markets by embracing holidays and popular social and news events. Advertising that remains topical and relevant appeals to buyers who place a high importance on staying informed.