The Design Your Own Heineken' Six-Pack App

By: Marissa Liu - Published: Jun 12, 2010 • References: heineken & adweek.blogs
You can get wine labels customized to your liking, so why not your beer bottles? Heineken has come out with a design your own Heineken app.

Go to the website, choose a category (party, sport, triumph, summer, celebration, just to say or colour), add a personalization (message and/or image) and then buy your six-pack. The 'Design Your Own Heineken' app is currently only out in Ireland and a six-pack will set you back $36. Stats for Customized Party Beers Trending: Older & Chilly
Research: 13,494 clicks in 309 w
Interest: 4 minutes
Concept: Design Your Own Heineken
Related: 48 examples / 37 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: beer bottle landmarks, intoxicating 'star wars' tributes, and i-spy alcohol ads.