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Heineken Limited Edition Design Challenge Chooses Paired Concepts

By: Katherine Vong - Published: • References: facebook & popsop
Heineken is celebrating its 140th anniversary next year, and to do so, it has launched the Heineken Limited Edition Design Challenge, a crowdsourced design contest that seeks a bottle design that "symbolises how people around the world will connect in the next 140 years."

But instead of the usual design contest where individuals are judged on their own singular creations, the Heineken Limited Edition Design Challenge encourages creative people to form design teams through Facebook. Entrants must first upload their design (created using Heineken's template and other assets) on its Facebook page, and then select another submitted design concept to pair with. The virtual duo then forms a creative partnership and their designs are submitted together, describes Popsop.

The winning pair will get their designs made into an Limited Edition pack, with their names on the bottles. This exclusive pack will be available across the globe in December 2012. Stats for Crowdsourcing Design Duos Trending: Older & Warm
Traction: 5,221 clicks in 150 w
Interest: 2.6 minutes
Concept: Heineken Limited Edition Design Challenge
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: beeriffic t-shirt packaging, portable draught kegs, and beer bottle bricks.