The Heineken Icone Pure Packaging Keeps it Simple with White

By: Vittoria Natarelli - Published: Aug 15, 2010 • References: lovelypackage
The Heineken Icone Pure packaging designed by French designer ORA-ÏTO keeps it simple, covering the bottle with a white veneer. The bottle is white with a minimal green dotted pattern, and features the iconic green logo of Heineken on the front and back. The bottle is 100% sustainable, hence the "Pure" in the title.

The Heineken Icone Pure packaging is successful in branding the bottle as "pure" and "green" while still maintaining the aesthetic of the Heineken brand. Stats for Minimalist Beer Bottles Trending: Older & Warm
Research: 15,745 clicks in 301 w
Interest: 4 minutes
Concept: Heineken Icone Pure Packaging
Related: 48 examples / 37 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: sweet snack packaging, cheeky repurposed packaging, and prohibition booze branding.