The Heineken Icone Pure packaging designed by French designer ORA-ÏTO keeps it simple, covering the bottle with a white veneer. The bottle is white with a minimal green dotted pattern, and features the iconic green logo of Heineken on the front and back. The bottle is 100% sustainable, hence the "Pure" in the title.
The Heineken Icone Pure packaging is successful in branding the bottle as "pure" and "green" while still maintaining the aesthetic of the Heineken brand.
Minimalist Beer Bottles
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