The Heineken Icone Pure Packaging Keeps it Simple with White

By: Vittoria Natarelli - Published: Aug 15, 2010 • References: lovelypackage
The Heineken Icone Pure packaging designed by French designer ORA-ÏTO keeps it simple, covering the bottle with a white veneer. The bottle is white with a minimal green dotted pattern, and features the iconic green logo of Heineken on the front and back. The bottle is 100% sustainable, hence the "Pure" in the title.

The Heineken Icone Pure packaging is successful in branding the bottle as "pure" and "green" while still maintaining the aesthetic of the Heineken brand.