Prodigy

From Folded Booze Labels to Literary Beer Bottles

By: Cody Turner - Published: Oct 22, 2012
Beer companies have started to reconsider how they approach beer branding and what that means to their bottle designs. Should a brand's design be witty and interactive, colorful and vibrant, minimalistic and direct or original and retro? In order to win over the average consumer, these are questions that marketers and brand executives need to consider. Fortunately, several companies have made it a point to re-brand themselves and that means changing their bottle designs.

This collection of designs showcase beer companies that have used branding strategies like summer-themed graphics, bottle labels that feature a 12-part detective story, bottles designed in an elegant sleek shape and various other companies that are changing the ways in which we view and drink from a beer bottle.