Inaki Soria Creates Refreshing Works of Art

By: Olivia Gissing - Published: Jul 10, 2011 • References: iamsoria & underconsideration
This collection of bold and bright brewskies by artist Iñaki Soria is definitely refreshing.

Iñaki Soria has creates a series of images that will have liquor-lovers everywhere cheering and "cheers"-ing. The artist chose to deconstruct and explore several popular beer packages, recreating them using geometric shapes. The resulting beer bottles look very pixelated, and every feature of the packaging is accentuated.

These prints would make perfect gifts for beer connoisseurs or fans of digital art. Iñaki Soria puts a classy twist on bland beer bottles with this series of seriously cool drinks.

Implications - Society has become so saturated with advertisements that consumers have become desensitized to their standard format. They desire visuals that will stimulate them and be memorable for their artistic and unusual qualities. Companies should focus on creating atypical graphics for their marketing campaigns if they wish to catch the eyes of potential consumers. Stats for Pixelated Bottled Brews Trending: Older & Mild
Research: 4,903 clicks in 253 w
Interest: 4 minutes
Concept: Iñaki Soria
Related: 82 examples / 63 photos
Segment: Males, 18-35
Comparison Set: 30 similar articles, including: cracked flask branding, illustrated logo cartons, and faux alcohol packaging.