The ever-popular nautical theme is exercised coherently and captivatingly in Mercator Beer packaging. The vessels hold a premium Belgian India pale ale and the product gets its name from a historic 1936 ship that's located in Oostende.
There's a tendency to go overboard when working with such distinctive visual imagery, but Norwegian designer Vibeke Illevold kept things looking clean. She wrapped a shiny nylon cord around the entire neck of each bottle to reference the many ropes that can be found on sailboats.
Apart from this unconventional beer bottle accessory, a simple a crest was etched onto the front of each vessel, encouraging consumers to collect them all. Mercator Beer packaging features an iron anchor, a spoked steering wheel, a lifesaver ring and an iconic navigation star. Stamped brown paper caps display the same symbols.
Bound Rope Branding
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