The New Coca-Cola Light Designed and Shot by Karl

By: Marissa Liu - Published: Apr 5, 2010 • References:
In keeping with their fashion collaborations, Coca Cola introduced the new Coca-Cola Light with help from fashion icon Karl Lagerfeld. Lagerfeld captured Canadian cutie Coco Rocha and his own muse, Baptiste Giabiconi for the ad campaign, which features Miss Rocha sipping on a tasty beverage with a Giabiconi posing as an adorable but attentive waiter.

Lagerfeld designed the Coca-Cola Light bottle himself. The black and white bottle features a silhouette of the famous designer and is sure to become a fashionista collector's item. Stats for Couture Soda Pop Trending: Older & Average
Research: 4,680 clicks in 321 w
Interest: 4 minutes
Concept: Coca Cola Light
Related: 47 examples / 36 photos
Segment: Females, 18-35
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