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The New Coca-Cola Light Designed and Shot by Karl

By: Marissa Liu - Published: • References: designscene.net
In keeping with their fashion collaborations, Coca Cola introduced the new Coca-Cola Light with help from fashion icon Karl Lagerfeld. Lagerfeld captured Canadian cutie Coco Rocha and his own muse, Baptiste Giabiconi for the ad campaign, which features Miss Rocha sipping on a tasty beverage with a Giabiconi posing as an adorable but attentive waiter.

Lagerfeld designed the Coca-Cola Light bottle himself. The black and white bottle features a silhouette of the famous designer and is sure to become a fashionista collector's item. Stats for Couture Soda Pop Trending: Older & Average
Traction: 4,603 clicks in 246 w
Interest: 4 minutes
Concept: Coca Cola Light
Related: 47 examples / 36 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: diet coke plus, naughty cartoon fantasies, and fashionable soda.