Coca Cola Gets Dirty with New Carmen Electra Ads
COCA COLA GETS DIRTY WITH NEW CARMEN ELECTRA ADS
Will this campaign be destined for North America? I doubt it.
Implications - Many industries realize that sex has the capacity to help sell a product. However, this new Coca Cola ad indicates that there still needs to be an element of taste when it comes to publicity. When designing advertising campaigns, industries must assess the balance between adding sexual appeal to a product and maintaining elegance to sustain respect from consumers.