Coca-Cola has been around for longer than my generation can remember. Coke has been on the outskirts of controversy and stress, but also directly in the middle throwing punches.
The point is that Coke has struggled and persevered or just plain succeeded, and I'd like to give them a thumbs up. So, without further adieu, here are 33 Coca-Cola Innovations.
Implications - When a brand gets older and older it is hard to come up with new and innovative ways to market the same product. Coca-Cola is a good example of a brand who has re-invented themselves over and over again and still has a mass amount of loyal consumers. People like to know that even if the packaging is different, the same product they love is still in the bottle.
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32 Coca-Cola Innovations
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By: Andrew Robichaud - Published: Jul 28, 2009 Updated: May 2 2011