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32 Coca-Cola Innovations

From Pop Can Origami to Good Old Diet Coke and Mentos

— July 28, 2009 — Lifestyle
Coca-Cola has been around for longer than my generation can remember. Coke has been on the outskirts of controversy and stress, but also directly in the middle throwing punches.

The point is that Coke has struggled and persevered or just plain succeeded, and I'd like to give them a thumbs up. So, without further adieu, here are 33 Coca-Cola Innovations.

Implications - When a brand gets older and older it is hard to come up with new and innovative ways to market the same product. Coca-Cola is a good example of a brand who has re-invented themselves over and over again and still has a mass amount of loyal consumers. People like to know that even if the packaging is different, the same product they love is still in the bottle.
4.7
Score
Popularity
Activity
Freshness
31
Grand Theft Coke
Grand Theft Coke
Grand Theft Gets Coked Up
<
30
Google Challenges Coke as World's Most Valuable Brand
Google Challenges Coke as World's Most Valuable Brand
<
29
High Gloss Mini Cans
High Gloss Mini Cans
Coke Slims
<
28
Branded Recycling
Branded Recycling
"Drink 2 Wear" Fashion Made of Old Coke Bottles
<
27
Reclosable Cans
Reclosable Cans
Coca Cola Burn
<
26
Consumer Generated Media
Consumer Generated Media
The Coca Cola Challenge
<
25
Coca Cola Threats to Quit Schools
Coca Cola Threats to Quit Schools
<
24
Coca Cola Orange
Coca Cola Orange
Drinks Giant Gets Fruity For UK Summer
<
23
Beards as Christmas Metaphors
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
<
22
Epic Pop Canvases
Epic Pop Canvases
Crushed Coke Can Aerial Art Marks the Beginning of Recycle Week
<
21
Coke Powered iPods
Coke Powered iPods
<
20
Diet Coke and Mentos Experiments II
Diet Coke and Mentos Experiments II
The Dominoe Effect
<
19
Coca Cola Beauty Tea
Coca Cola Beauty Tea
Nutraceutical Products Set To Take Off
<
18
Virtual Scavenger Hunts
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
<
17
Coca-Cola Containers for Developing Nations
Coca-Cola Containers for Developing Nations
Coke Distribution for Meds
<
16
Brand Adoration
Brand Adoration
Coke Facebook Page is Number One After Obama
<
15
Coke to give away 2 Billion Free iTunes Tracks
Coke to give away 2 Billion Free iTunes Tracks
<
14
Diet Coke and Mentos Experiment 137
Diet Coke and Mentos Experiment 137
Expect Your Kids Follow
<
13
Kosher Soft Drinks
Kosher Soft Drinks
Passover Coke Goes With Everything
<
12
Eccentric Soda Fashion
Eccentric Soda Fashion
Coca Cola's Crazy Clothing Line, Pepsi To Follow
<
11
Diet Coke Design Cans
Diet Coke Design Cans
Inspired By Irish Designers
<
10
Fried Coke
Fried Coke
Ping Pong Balls of Fried Coke Syrup
<
9
Harrassvertising
Harrassvertising
Coke Bots Attack When You Buy Other Brands
<
8
Cosmetic Soft Drinks
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
<
7
Diet Coke Plus
Diet Coke Plus
Coca Cola to Launch Vitamins Enhanced Soda
<
6
Free Pop
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
<
5
Designer Diet Coke
Designer Diet Coke
Roberto Cavalli Bottles
<
4
Couture Coke Bottles
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
<
3
Recycled Can Origami
Recycled Can Origami
Handmade Jurassic Dinosaur T-Rex Made From Old Coke Can
<
2
Coca Cola Gets Dirty with New Carmen Electra Ads
Coca Cola Gets Dirty with New Carmen Electra Ads
<
1
Scandalously Provocative Soda Campaigns
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
<