The point is that Coke has struggled and persevered or just plain succeeded, and I'd like to give them a thumbs up. So, without further adieu, here are 33 Coca-Cola Innovations.
Implications - When a brand gets older and older it is hard to come up with new and innovative ways to market the same product. Coca-Cola is a good example of a brand who has re-invented themselves over and over again and still has a mass amount of loyal consumers. People like to know that even if the packaging is different, the same product they love is still in the bottle.