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Coca Cola Threats To Quit Schools

By: Greg Ponesse - Published:   Updated: Jun 8 2011 • References: news.bbc
Coca-Cola warned the education secretary it might withdraw its vending machines network from schools over her ban on "junk food", letters show. The company told her last November that the proposed ending of fizzy drinks sales would make the business unviable.

It said schools would lose money and pupils would suffer from the removal of such "a highly efficient country-wide beverage distribution system".

Implications - The societal obsession with image has always existed, however now more than ever, people are realizing image might be less important than healthy eating habits. A more health-conscious consumer market is expanding, and businesses that offer healthy-alternatives are the ones receiving the benefits of this.

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