#1 in Trends Become a Trend Hunter:   Login or Join Now
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
Going Like SixtyGoing Like Sixty
On: Jul 30, 08
2,884 Trends
1,499 Comments

SUBSCRIBE
Twitter Trends
Trend Report Newsletter
Trend Hunter Widget
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Our Latest Episode:
Random Awesome in NYC (VIDEO)

Coca-Cola Containers for Developing Nations Edit

Coke Distribution for Meds



Coca-Cola Containers for Developing Nations - Coke Distribution for Meds
Coke Distribution for Meds
2,253 Views - Click for Larger Image

The Coca-Cola brand is everywhere, so why is it tough to get medical supplies and other humanitarian goods delivered? Simon Berry wondered the same thing and took the initiative to convince Coke to use it’s ubiquitous distribution network to benefit humanity. Coke is listening.

Berry is hoping that they will dedicate one-tenth of their containers for aid in developing nations. Critics (and they are there) resent Berry’s suggestion. He has a ready response.

Simon's answer to dissidents: Coca-cola reaches people. If people see the "life-saving" compartment, they will ask questions. Questions like: "How do I use these rehydrating salts?" and "How can I improve hygiene or sanitation to avoid disabling and life-threatening diseases?" (treehugger)

References: flickr, treehugger

1 Comment: on Coca-Cola Containers for Developing Nations








Bookmark
Embed This Trend
Send to a Friend




Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Coca-Cola Containers for Developing Nations or add your comment about Coke Distribution for Meds.


Now that's the kind of stuff I like to feature!

By: Bianca Bartz on Jul 30, 08   4,210 Trends   2,800 Comments
Favorited by Ariana Shaw on Aug 11, 08
Favorited by Cecilia Biemann on Oct 26, 08

TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Store   RSS (98 Flavors)   Innovation Keynotes   Terms of Use   Tips / Contact     Join
0.3068 - Hosted by web3
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.