Going Like Sixty
|
The Coca-Cola brand is everywhere, so why is it tough to get medical supplies and other humanitarian goods delivered? Simon Berry wondered the same thing and took the initiative to convince Coke to use it’s ubiquitous distribution network to benefit humanity. Coke is listening. Berry is hoping that they will dedicate one-tenth of their containers for aid in developing nations. Critics (and they are there) resent Berry’s suggestion. He has a ready response.  Simon's answer to dissidents: Coca-cola reaches people. If people see the "life-saving" compartment, they will ask questions. Questions like: "How do I use these rehydrating salts?" and "How can I improve hygiene or sanitation to avoid disabling and life-threatening diseases?"
(treehugger)References: flickr, treehugger Filed In: |
Coca-Cola Containers for Developing Nations
Edit
Coke Distribution for Meds
Edit
FOUR WAYS TO REACT: vote, favorite, add more examples of Coca-Cola Containers for Developing Nations or comment about Coke Distribution for Meds.
| Bianca Bartz on Jul 30, 08 4,464 Trends 3,530 Comments |
Now that's the kind of stuff I like to feature! |
Bianca Bartz on Jul 30, 08 4,464 Trends 3,530 Comments
+1
|
  Favorited by Ariana Shaw on Aug 11, 08 |
 Favorited by Cecilia Biemann on Oct 26, 08 |
|
TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas. About Us Trends Trend Reports Tools Store RSS (98 Flavors) Innovation Keynotes Exploiting Chaos Terms of Use Tips / Contact Join 2.6816 - Hosted by web3 Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
|
