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Branded Recycling Edit
"Drink 2 Wear" Fashion Made of Old Coke Bottles


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Branded Recycling
Branded Recycling -

Branded Recycling -
"Drink 2 Wear" Fashion Made of Old Coke Bottles
Published: Apr 21, 08
Views: 2,727

To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, Coke has come up with a unique solution: turning recycled bottles into “Drink 2 Wear” apparel.

T-shirts that read, “Make your plastic fantastic” and “Rehash your trash” will appear at nearly 400 Wal-Mart stores as well as at Walmart.com. Coke has also recently introduced a line of rPet merchandise which include tote bags, caps, purses and notebooks made from plastic bottles.

References:  brandweek

Filed In:  branding eco fashion hip fashion market marketing








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FOUR WAYS TO REACT: vote, favorite, add more examples of Branded Recycling or comment about Drink 2 Wear Fashion Made of Old Coke Bottles.

Favorited by Jacob Courtade on May 12, 08
Favorited by Princess Blay on Mar 11, 09

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Branded Recycling