"Drink 2 Wear" Fashion Made of Old Coke Bottles

By: varkeychaya - Published: • References: brandweek
To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, Coke has come up with a unique solution: turning recycled bottles into "Drink 2 Wear" apparel.

T-shirts that read, "Make your plastic fantastic" and "Rehash your trash" will appear at nearly 400 Wal-Mart stores as well as at Walmart.com. Coke has also recently introduced a line of rPet merchandise which include tote bags, caps, purses and notebooks made from plastic bottles. Stats for Branded Recycling Trending: Older & Mild
Traction: 4,112 clicks in 407 w
Interest: 4 minutes
Concept: Branded Recycling
Related: 64 examples / 49 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: personalized airport apps, dart-shaped towers, and gaming photo-print services.