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With all the Coca Cola and Pepsi logos on clothes, you may have thought the gigantic companies already owned their own clothing line.
Coca-Cola Clothing line was designed by Thais Rossiter which made its debut in Rio de Janeiro. The streetwear is off the wall unusual, including flashy items like patterned leggings, hot pants, mirrored denim jackets, retro tees and faded jeans.
In order to keep up with their competitors, Pepsi has announced that they also have a clothing line in the works.
Designed by one Thais Rossiter, the collection was an unhappy stew of speckled leggings, tacky mirror decorated denim cut off jackets and “slapper” shorts for gals, or scratchy T-shirts, faded jeans and retro high tops for guys. Not even the presence of the world’s best beautiful girl next door, Guisella Rhein (you know when you are having a drink or rap with a buddy and he suddenly recalls, wide eyed, this stunning vision of a gal, one he has to tell you he met, one who sashays sultrily and looks so perfect – Rhein is the best example of the genre), saved this show.
Given the way artists and dreamers through the years – from Andy Warhol to Sir Peter Blake – have been inspired by the Coke logo, can and bottle, we were expecting something with a little panache and humor. Instead we got banal and bulky T-shirts with text that screamed, “Welcome to the Coke Side of Life.”
(fibre2fashion)
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