The name of the game within the soft drink industry is marketing. Soft drinks are just sugar water, therefore in order to create the illusion of need for such a product is carried out through inventive marketing campaigns.
The Pepsi marketing team is no stranger to this concept, and executes marketing schemes brilliantly. Check out all of the ways the Pepsi marketing campaigns keep the business successful by staying in your your head.
Implications - This development of product branding is crucial to companies that have been marketing the same product for a long period of time. Businesses such as these have to look beyond their products to entice consumers. They are no longer providing a brand, but a way of life.
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By: Brian G Randles - Published: Oct 29, 2009 Updated: Aug 3 2011