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 The name of the game within the soft drink industry is marketing. Soft drinks are just sugar water, therefore in order to create the illusion of need for such a product is carried out through inventive marketing campaigns. The Pepsi marketing team is no stranger to this concept, and executes marketing schemes brilliantly. Check out all of the ways the Pepsi marketing campaigns keep the business successful by staying in your your head.
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 Nudism to Promote Drinks Pepsi Raw Features Naked People (GALLERY) |
 Capturing Brands in Print Campaigns 10 Cool Pepsi Ads (GALLERY) |
 Trading Car Keys for a Soda Pepsi Ads Feature Bizarre Barters (GALLERY) |
 Interactive Pepsi Transit Ads |
 $100,000 Jeweled Pepsi Can Bling Bling Boring |
 Pepsi Beats Coke to Stevia Drinks PureVia vs. Truvia (VIDEO) |
 Smiley Soda Logos Pepsi's Emotion-Based Branding (GALLERY) |
 3-D Super Bowl Commercials Pepsi & DreamWorks Hope You Have Your Glasses Handy (VIDEO) |
 Ice Cucumber Soda Pepsi's Veggie Pop Gets Big in Japan (GALLERY) |
 Veggie Flavored Soda Pepsi Ice Cucumber |
 Eccentric Soda Fashion Coca Cola's Crazy Clothing Line, Pepsi To Follow (GALLERY) |
 Gigantic Pepsi Beach Ball Gets Tossed Around the World (VIDEO) |
 Soft Drink Adbusting Lawrence Yang's Response to New Pepsi Logo (GALLERY) |
 Gruesome Soft Drink Marketing Pepsi Max ‘Lonely Calorie’ Ads (GALLERY) |
 Political Sodavertising PEPSI Promotes Refresheverything.com with Political Change (GALLERY) |
 Cross Marketing Converse Pepsi Cellphone Charms (GALLERY) |
 Offering the "Reborn Digital" a Taste Pepsi Markets New Tava Drink |
 Visual Brand Evolution Pepsi ‘Pass’ Commercial Shows Branding Changes Over Decades (VIDEO) |
 Celebrity Branding for Social Networks Indiana Beckham for Pepsi Youniverse (VIDEO) |
 Yogurt Flavored Pop Pepsi White in Japan |
 Rebranding Springwater as Tap Water Pepsi to Rebrand Aquafina Without The Mountains (VIDEO) |
 Stop-Motion Mustaches Pepsi Max Movember Competition Documents Your Hair (VIDEO) |
 Anorexia-Approved Soda Ads Campaign Claims Diet Pepsi Keeps You Paper Thin (GALLERY) |
 Shiso Soda Japan Loves Leafy Green Pepsi for Summer (VIDEO) |
 Branding America's Largest, Eco Ferris Wheel Pepsi Globe |
 Design Cans 2 Pepsi Artco Cans |
 Video Print Ads Entertainment Weekly to Feature CBS and Pepsi Video Ads (VIDEO) |
 Freebies For Rival Support Coca-Cola Gives Out Free Drinks to People Who Buy Pepsi Products (GALLERY) |
 Non-Commercial Commercials Saturday Night Live As an Unofficial Pepsi Endorsement (VIDEO) |
 Spooky Sodas The Pepsi Halloween Edition is Frightfully Fabulous (GALLERY) |
 Cute Voted by Pat Meserole on Oct 29, 09 |
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