Rockstar

From Rebranding Springwater as Tap Water to Veggie Soda

By: Brian G Randles - Published:   Updated: Aug 3 2011 • References:
The name of the game within the soft drink industry is marketing. Soft drinks are just sugar water, therefore in order to create the illusion of need for such a product is carried out through inventive marketing campaigns.

The Pepsi marketing team is no stranger to this concept, and executes marketing schemes brilliantly. Check out all of the ways the Pepsi marketing campaigns keep the business successful by staying in your your head.

Implications - This development of product branding is crucial to companies that have been marketing the same product for a long period of time. Businesses such as these have to look beyond their products to entice consumers. They are no longer providing a brand, but a way of life.

Stats for 30 Pepsi Marketing Tactics Trending: Older & Buzzing
Traction: 26,276 clicks in 255 w
Interest: 5.9 minutes
Concept: 30 Pepsi Marketing Tactics
Related: 134 examples / 103 photos
Segment: Neutral, 12-55
Comparison Set: 49 similar articles, including: capturing brands in print campaigns, interactive pepsi transit ads, and nudism to promote drinks.