30 Pepsi Marketing Tactics Edit
From Rebranding Springwater as Tap Water to Veggie Soda

The name of the game within the soft drink industry is marketing. Soft drinks are just sugar water, therefore in order to create the illusion of need for such a product is carried out through inventive marketing campaigns.

The Pepsi marketing team is no stranger to this concept, and executes marketing schemes brilliantly. Check out all of the ways the Pepsi marketing campaigns keep the business successful by staying in your your head.